- Evaluation can help you promote your organization
- Don't presume you know how your stakeholders feel about your product, process, or service - EVALUATE
- The lowest bidder is not always the best one to evaluate your products - look for quality - you get what you pay for
- Don't only take evaluation results at face value - look at the big picture
- Always keep in mind the intended and unintended outcomes of a project
- Needs analyses help you get a baseline snapshot of the program before you evaluate it
- Seek to help, not to please
- Be willing to give the evaluator feedback on how the evaluation process went - good evaluators evaluate themselves, too
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